Sounds the same, but there is a significant difference between both statements.
Working “in” or “inside” your therapy business usually entails you working as a therapist in your business, basically you instead of being employed and in a job for another, you created a job for yourself.
Now this isn’t wrong nor bad, and if you enjoy being a solopreneur therapist, then great! But if you aspire to hire great teams and build up your therapy business, you can start off with being a full time therapist in your therapy business, but eventually you have to either:
Working on your therapy business means to put in the time and effort to streamline and improve your therapy business processes and as a whole. This can mean or involve improving:
Even if you’re a one-therapist therapy business, working on your business is vital for your business to survive and thrive as the focus is constantly on how to deliver better therapy services whilst making processes easier, expenses lower and generally more fun.
If you’re planning to build and grow your team, you need to spend time working on your business: if you’re spending all your time just treating clients (which is not a bad thing for clients and for single-therapist therapy businesses), how can you see the macro-view of what is your therapy business is doing and grow your therapy business?Back to top of page