Having an online presence is very important for any business, let alone a therapy business. It doesn’t matter if you’re a start up or have been around the block for some time: your business needs a strong online presence.
I’ve two therapy website building resources for you to consider:
Many people laugh at my old therapy website, which was built on a proprietory platform called Site Build It and my old site looked like this:
So many laugh at this website…but I quietly smile to my P&L
And honestly, I don’t blame them. It does look clunky and old school, like it was stuck in the 90s sort of design. And it costed me exactly $299 USD per website per year (today there is the monthly version at $29.99 per month)
But what many people couldn’t recognize what that it was a website that because it was ranked well, it passively sent at least $100,000 per year worth of converted readers to patients, or 9-10% of my gross revenues. Yes, six figures. All on auto pilot.
And no, not lying or exaggerating.
I know because we track using initial registration form: new patients had to fill in this form whenever they come to us for the first time, and this data will be updated into our billing form. Of course, I had put in the hard work since 2010 and built a monster authority website with 400+ physio and rehab specific articles on it.
Frankly it is ugly but more importantly, it was simple and did its job very well and without distraction. The problem of using WordPress is that it has so many plugins, bells and whistles and updates that it tends to confuse and distract users (more on that below).
Using Site Build It sort of “forced” me to be ultra focused on creating high quality content which got us good to high rankings in Google, lots of traffic and conversion to sales. It also has an Action Guide (AG) which taught me the step by step of how to research, write articles and build my therapy website.
I highly recommend any health and therapy service business to use Site Build It to build their high traffic therapy websites. If I had to do it again, I WILL still use Site Build It for any professional services website.
The old link is www.urban-rehab.org. Unfortunately, the company that acquired our therapy business didn’t like how old-school the old website looked, and got it changed in August 2016. Our design fees for the new website was close to $9000 and hosting was $600 per year. If you type in the old link and clicked enter, it’d direct you to the new website and new domain.
You can see how Site Build It was a bargain for me based on how many patients it had sent our way, and if I had my way, I’d kept the site as it was.
For those who prefer
Then they can sign up and get a domain and hosting with Bluehost, and primarily use WordPress.
Their strong part is that it is slightly cheaper if you do not buy themes and plugins and “go light” and have lots of free themes, but the bad parts of WordPress is that it can be annoying with:
What I like about using WordPress is that they look so much prettier and sleeker, with the thousands of designs and more importantly, the strength of WordPress is in its socialization and tribe building: it’s so much easier for readers to comment and share.
That being said I don’t recommend it for therapy websites and businesses because of a few reasons:
But Bluehost is great if you:
I still will personally put my hand up for Solo Build It, anytime, as my de-facto website builder for any health and therapy business. I’ve shared my reasons but it warrants to share again:
It is a no brainer to me.
If you’re starting out with your therapy business, or you’re a veteran in the therapy business arena, go for Solo Build It. Especially if your existing website doesn’t send you at least 5-10 patients a month.
TherapyEntrepreneurs.com is built on a Solo Build It platform.Back to top of page