At the very top and apex of your marketing campaign should only be one main focus:
The reason for this is very simple: diverse referral sources means that
That is why you are always recommended to both acquire new referral sources AND nurture old/recurring referral sources.
It is too easy to “blame busy-ness” and neglect the referral sources and relationships that you’d painstakingly built, but understand that the marketplace can be unforgiving: you need to expect that your competitors are always trying to get your referral sources to refer to them instead of you, and that’s why…
I am the sort that prefer to know what marketing activities can send me patients and referrals for the long term, so I don’t really like:
The reason for this is because the effects are not recurring or long lasting. It’s a waste of time, effort and resources.
In the same line of thought, that’s why I prefer to focus on:
You see, my website drives 10% of our patients, day in and day out, all passively. And the more I build specific niche articles, the more my website and pages will rank, and the more patients will come in. All on autopilot.
And the other 80+% is based on doctor referrals and word of mouth.
These two are the main activities that we spend time on, and it’s very slow to build, but once it’s built, its an automatic machine (need to spend time with doctors and patients always) that brings patients in through the door.