If you’re happy to be a one-person solo therapist business, be it as a freelancer or a one person clinic, then just ignore this article: it is not written for you.
For those who plans, dreams and wants to bring in the best and most experienced and experienced senior therapists, then yes, this article is for you. After building and hustling a $65 therapy start up to a seven-figure specialist therapy business, I have certain nuances and insights of which kinds of therapists I want to have with me, and they are:
Please note that my personal and professional motto to hiring is that I do not ever hire or want to hire therapists who are fresh grads and has less than 3 years experience, ever. I only talk to senior, experienced, and passionate therapists with certain expertise and who wants to work with me/my brand.
Nor do I hire those who wants to eventually set up their own practices, because I rather focus my limited time to take care, groom and nurture senior therapists who doesn’t want the hassle of managing their own business, but wants the full flexibility and maximum income that they can earn with me.
Those who manage to secure an interview with me, will then have 1-3 meetings with non-disclosure agreements and that’s when I show-all that I do, all the business does, who we are, how we’re performing in the therapy marketplace, our strengths, our weaknesses and explore where and how we’re going, and if the therapists is a potentially good fit for us and vice versa.
I also discuss expectations, especially on brand-specific culture and practices, including personal sales expectations, leave matters, integrity.
And then finally, I show the numbers. I ONLY deal with a high and fair revenue-sharing model where it’s entirely performance-based. I am no longer interested in hiring full time employees because I only want to deal with and manage top performers in my industry…and in my experience, these top performers are usually the best and most fun to work with, because they’re passionate experts who have fun doing what they love to do.
Full transparency. All the therapists at the end of the month get detailed reporting on how many clients they saw, how much was billed, and how much they get and we get.
Work less, and you earn less. Work more, and you earn more. If you wanted to go for holiday, sure thing, block the slots and go, and come back re-energized and rock on!
Clean and open.
Ever worked in a company where everyone gets paid a different amount, and there is so much secrecy between each other because no one wants others to find out how much they’re earning? And the disgusting thing about having to beg, politicize etc to get bonuses and increments?
We did away with all that, and put everyone on the same contract so there’s zero second guessing each other, and everyone can focus on their main jobs: therapists to treat and retain clients; reception and other supporting people do their own stuff.
We try our best to have regular outside-clinic fun and gatherings without touching the weekends (I strongly believe that Sundays at least the therapists need to spend time with their own families, recharge etc), but most of all, I try my best to not carry myself in a high and mighty manner.
It’s so easy to have a “I’m the boss and you’re the worker mentality” but truly, that’s not the accurate and proper approach. My therapists are not only friends whom I know, call by name and know their family somewhat (a little harder when we have 30+ and growing number of therapists), but I truly respect their expertise, how hard they work, their skillset, their experience, their network and their lifestyle.
I serve them, and they are our primary assets.
The happier they are, the better the business is and grows, without compromising myself too, so we have #5 open communications and I try my best to listen to all their feedback, suggestions, complaints and expectations, but it’s an ever-moving target.
We just do our best, and keep communicating to them in person, phone, SMS, whatsapp and email constantly to update them on certain problems and what’s being done or what’s the solutions etc.
Therapy leadership is an ever-moving target, and requires a lot of thought, energies, finesse, experience and maturing to handle well. There is much learn and every therapist is different, including yourself.
You can take the above points with a pinch of salt and modify them as according to your preferences, but if you’re planning to build a specialist therapist team, my approach above will be very suitable.Back to top of page